In today’s changing real estate market, listing photos need to be top-notch. The days of snapping pictures on your cell phone and still receiving 10 offers above the asking price by the end of the week are gone.
Homes are staying on the market longer.
Additional homes are coming onto the market. That’s more competition for you.
So if today’s typical homebuyer finds your home on the internet and the first thing they look at are the pictures, how much should you expect to pay when it comes to real estate photography?
What does the cost of real estate photos include? And are there any add-ons that can help make your listing stand out even more?
When the market was hot, agents could snap a few photos using a cell phone, throw the home on MLS, and have multiple offers immediately.
With the slowing market, agents increasingly have to step up their marketing efforts
We have worked in the real estate industry since 2001, so we know a thing or two about real estate photography pricing.
How Much Should Professional Real Estate Photos Cost?
Several factors determine the cost of real estate photos such as how many pictures are needed, the size of the home, and so on.
To give you a broad idea, our typical photoshoot that includes high-quality images costs around $225 for a home listed on the market at $425,000, with basic packages starting as low as $155.
This destroys a common misconception that real estate photography is expensive and that only luxury homes warrant professional photos.
In reality, it’s quite affordable, especially when you consider the return on investment.
A recent study by Redfin found that listings with professional real estate photos receive over 61% more views than those that featured amateur shots. Also, homes with professional photography sell faster and at higher offer prices.
Pricing of Real Estate Photography at a Glance
At Xclusive Media, we believe you should know exactly what you’re getting for your money, which is why we’ve created an easy-to-follow guide that outlines the cost of our real estate photography services.
For example, one of our most popular packages includes 40-55 photos with high-end editing for $225.
To view the pricing for our other offerings, simply visit our Pricing page.
What Are the Costs of Add-On Services for Real Estate Photography?
In addition to professional photography, there’s a whole suite of add-on services that can keep potential buyers from scrolling past your listing and entice them to click.
Some of the most popular include:
- Real estate videos
- Virtual Staging
- Aerial photography
- Floor plans
- Neighborhood photos
- Twilight Photography
Each of these add-ons serves a different purpose and can be a great way to make your listing stand out from the competition.
Pricing for these add-ons varies. Some are bundled together with your photography package while others can be ordered individually.
For example, our Premium Photo-shoot Packages could also include twilight photography images at a small additional cost. This particular add-on is an excellent way to drive more traffic to your listing since homes that feature twilight photography tend to get 3 times more clicks compared to those without.
To learn more about the cost of real estate photos and how they can give you a competitive edge when selling your home, visit our pricing page or contact one of our experts today.